What Is UX And Why Is It Important?

What Is UX And Why Is It Important?

User experience (UX) design is currently a highly sought-after business buzzword — however, what does it actually mean? How does your product have the ability to benefit?

User Experience Design: What is it?

UX is how an individual feels while engaging with a system. That includes mobile application, a website, desktop software and virtually any type of device/human interaction.

UX design: Why is it important?

UX is important because it’ll try to fulfill a user’s needs. It has the goal of providing positive experiences which keep users loyal to the brand or product. In addition, a meaningful UX permits you to define client journeys on your product which are most conducive to the success of your business.

UX Design Process Methods

Below we list a few basic measures to begin the UX (user experience) project.

User Personas

Step one in this user experience process is becoming familiar with your target audience. It permits you to create experiences which relate to the emotions, as well as voice of your users. To start this, you’ll want to develop a user persona — a representation of a certain audience segment for a service or a product that you’re designing. It permits you to develop an example of the type of individual who may be using your service or your product.

User interviews

Interview potential and existing users of the service or product to gain feedback into what might be the most effective design. Because a user’s experience is subjective, the ideal method of directly obtaining information is by interacting with and studying users.

Job Stories

A simple, short product feature description told from the viewpoint of the individual who wants that feature.

Functionality map

As you have researched the job stories, begin by building a functionality map for all pages you’d like to create. Functionality maps are clearly organized hierarchies of all the subpages, as well as pages within your product. Making a functionality map makes it simpler to imagine how the user is going to get from point to point on your product. It’s an efficient tool for adding efficiency to the process of product building.


The visuals upon every page matter just as much as its site structure; therefore, invest time into developing wireframes– visual guides which represent the skeletal framework of your product and offer a preview of the product’s feel and look. With the wireframe in place, it is possible to eliminate usability problems before it gets created. It may save your development time for required adjustments down the road.


Prototypes are “mockup” versions of your final products, which then are used for user testing before launching a product. Its aim includes reducing the degree of wasted money and time that often can happen while proper testing hasn’t been carried out on a product before launch.

Usability testing

This is a method of testing how simple it is to utilize a product by testing it using real users who identify any friction or roadblocks they may encounter while engaging with it. In offering an excellent user experience for users, not just will you boost the probability of them finishing conversion activities across your product, yet it is possible to change lives. Consider it for just a minute. In making your engagements as intuitive and simple as possible you’re making the end users’ lives more convenient.

Plus, if your service or product has the ability to assist your users in completing their activities or solve their issues as rapidly as possible, it’ll leave a lasting impression, one of which they’ll gladly discuss with their family members, as well as friends.

For more information on UX and customer experience contact Romulus Dynamics today!

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